A delegation of 77 Brazilian companies will participate of South By Southwest (SXSW) in 2018, one of the world’s largest creative economy festivals, taking place annually in Austin,TX. The group, supported by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will be involved in several business and image promotion platforms, from March 9th to 16th. Business meetings, technical visits and networking moments are scheduled for the entrepreneurs.
As part of the international marketing campaign “Be Brasil - Feeding the World, Body and Soul”, networking and image promotion activities will be carried out, such as a lunch with international press and a happy hour event for select business partners.
Here you will find all the information about the Brazilian program at SXSW and the 77 companies profiles.
At the Trade Show 15 Brazilian companies will be exhibiting their innovative produts and services. In addition to that, Apex-Brasil will host the Be Brasil Studio, disseminating relevant content on the event’s discussions and its possible applications in Brazil. At the studio, international influencers will be interviewed, such asexecutives from huge Brazilian companies.
Apex-Brasil will also be responsible for a co-working space for SXSW attedings. The idea is to provide a support hub for SXSW participants to "process" the valuable information accessed during the festival. It will be a small Brazilian spot in Austin. A quiet environment for Brazilian entrepreneurs to have small business meetings, or simply take a break between panels.
How Company Culture affects recruiting and retention
Do you know that Brazil’s creative industry is diverse, competitive, and recognized around the world? Visual, audiovisual, design, music, fashion, techonology and publicity; our cultural productions are contemporary, high-tech, creative and global. Get to know the companies that are exhibiting in the Apex-Brasil (Brazilian Trade and Investment Promotion Agency) pavillion at Trade Show and be surprised by what they have to offer. Igor Drews, member of StartSe (the largest startup ecosystem in Brazil), will present this event and introduce them to you, don't miss this opportunity!
The building of Brazilian barbecue restaurant Fogo de Chão in Austin – where the press luncheon and the Be Brasil happy hour will be held – will be wrapped by the work of renowned Brazilian visual artist and muralist Eduardo Kobra. Another great attraction at the Happy Hour will be the band Liniker e os Caramelows, which was among SXSW 2017’s favorite shows, having been invited again by the festival to perform this year.
What happens when students are protagonists? How would it be to develop a 21st century school in which youth feel connected to their education? The Ayrton Senna Institute partnered with Rio de Janeiro to develop an Integral High School model of education. The results were so good that now the initiative is being implemented in 15 schools of Santa Catarina. We will discuss how to scale a successful educational model making sure the quality stays the same and there is respect for local context.
Instituto Ayrton Senna,
Secretaria de Educação de SC
Monday, March 5, 2018
2:00pm – 3:00pm
Austin Convention Center
Room 10AB
The internet enables access to knowledge for everyone and across national borders. However, legislators and courts around the world are now seeking to enforce national laws globally. Such extraterritorial jurisdiction to remove content from the web is a worrying trend both for fundamental rights online and the cohesion of the internet itself. Our panel explores the threat of creating many disconnected national networks and what should be done to avoid it.
Wikimedia foundation, Its Rio
Friday, March 9, 2018 11:00 - noon
Hilton Downtown Austin
Salon F
True magic happens when brands take people into an immersive design experience. Unique, emotional and interactive experiences are remembered far longer and create stronger connections between brands and its target. We are living in the era where consumers shop for stories and brands sell connections. This session will discuss why people buy experiences and not things, the role of interactive media as a marketing solution when designing experiences, and ways technology can further enhance design experience.
HBO, Louis Vitton,
Story Makers (brasileira)
3:30 – 4:30
Courtyard by Marriott
Rio Grande Ballroom
In today's world it isn't enough to talk about social issues. Businesses need to also do more to participate in social initiatives in large scale. In this session, Singularity University & Brazil Yunus Social Business invite Ambev (InBev), the world’s largest brewer company, to discuss how businesses can help scale social solutions to give back without jeopardizing their profits. Speakers will explore this subject with stories like AMA: a product created that gives 100% of their profit to help people with no access to drinkable water.
Friday, 9 March
3:30 – 4:30
Courtyard by Marriott
Rio Grande Ballroom
Value Based Care (VBC) is increasingly being discussed in the US but it is already being adopted globally. What can we learn from VBC global leaders? This discussion looks across 2 organizations and health systems, Albert Einstein Hospital Brazil and Karolinska University Hospital Sweden, in the midst of major VBC programs. Learn how they redesigned programs to use data in their clinical designs, outcomes and evaluations of tertiary care and established innovating supply chain partnerships.
Saturday, March 10
11am to noon
Austin Convention Center
Room 8ABC
With a population of 220 million and a hyper-connected audience of 120 million internet users, Brazil is at the forefront of a new global online retail model. The largest country in South America is a mix of cultures and varied climates - it’s no wonder style and trends vary drastically around the country. Dominique Oliver, CEO and founder of AMARO, will talk about how the leading direct-to-consumer fashion brand in Brazil uses large data sets from consumer behavior to deliver accurate fashion trend forecasting, doubling the brand’s revenue YoY.
MAR 10, 2018 | 11:00AM – 12:00PM
FOUR SEASONS
BALLROOM AB
With the advent of blockchain technologies and the widespread adoption of Ethereum, companies and projects started to do ICOs (inicial coin offering) instead of IPOs (initial public offering of stocks). In an ICO, a project raises cryptocurrencies from an anonymous crowd in exchange for a future financial from the project. We will dive in into the details of that market that has already reached U$1bi in funds raised. Will it be the future of venture capital and crowdfunding? Join the discussion!
Sunday, March 11
11:00am - noon
Hilton Austin Downtown
Salon K
Value Based Care (VBC) is increasingly being discussed in the US but it is already being adopted globally. What can we learn from VBC global leaders? This discussion looks across 2 organizations and health systems, Albert Einstein Hospital Brazil and Karolinska University Hospital Sweden, in the midst of major VBC programs. Learn how they redesigned programs to use data in their clinical designs, outcomes and evaluations of tertiary care and established innovating supply chain partnerships.
Saturday, March 10
11am to noon
Austin Convention Center
Room 8ABC
One of the major challenges of 21 century companies is to promote positive impact on their entire value chain. How can open innovation and technology breakthroughs inspire creative and collaborative approaches to environmental challenges? During this panel, a group of diverse minds from B Lab, Natura and Bank Tupinambá from Amazon will talk about how these challenges can become business opportunities that truly generate positive impact in 4 dimensions: economic, social, environmental & cultural.
Monday, March 12, 2018
5:00pm – 6:00pm
Westin Austin Downtown
Continental 3
The Brazilian aerospace conglomerate EMBRAER and Uber will present the new possibilities for urban transportation generated by their partnership in the development and deployment of small electric vertical take-off and landing vehicles (VTOLs) for short urban commutes.
Tuesday, March 13, 2018
9:30am – 10:30am
Fairmont
Manchester EFG
From guerrilla style filming in the rainforest to big budget productions, this panel of filmmakers, photographers, and journalists have a wide range of experiences to share from their journeys in the Amazon. Get an intriguing glimpse of a mysterious corner of our planet as seen through their eyes. Together they zoom in to the Amazon and its people in Brazil, Colombia, Ecuador and Peru.
Duo2
Tuesday, March 13, 2018
12:30pm – 1:30pm
Austin Convention Center
Room 11AB
What Have We Learned Creating 2000 Startups?
This session is about sharing our experiences and learnings on changing our university education guidelines to an entrepreneur-driven model. Learning by doing in extreme, problem and experience based learning are the guidelines, and we shifted our education model: all students must develop a startup as a way of integrating what they are learning with real-world problems. Throughout this journey in the past few years, 2000 startups were developed - and what have we learned?
Fiap
Tuesday, March 13
12:30pm – 1:00pm
Hilton Austin Downtown
Salon A
Sam Spiegel, DJ and producer interviews Kondzilla about how his YT Channel (Baile Funk Music - 8 Billion views) became the most popular in Brazil, was elected the world most influent and became the voice of the Brazilian invisible suburb youth who were invisible for the society. Also how Brazilian Funk Music is going international and influencing other music styles after the channel's projection and taking his experience into directing successful Advertising videos and Entertainment series
Conspiração Filmes
2:00pm – 3:00pm
Austin Convention Center
Room 9C
As the gaming industry continues to boom globally, take a moment to learn more about the thriving game development scene that exists in Latin America. With cultures ingrained in art and rich histories, join gaming industry experts from Mexico, Colombia, Argentina, and Brazil as they open up a lens into the world of Latin American gamedev. Learn about what it takes to be a Latin American game developer, what role this pivotal region plays for the gaming industry at large, and experience a unique style of games that’s rarely ever seen.
Ana Ribeiro – Arvore Imersive Experience
Thursday, March 15, 2018
12:30pm – 1:30pm
Austin Convention Center
Gaming Expo
There is much talk about new sources of revenue in the music industry, but little is said about where the money actually comes from: the fans. And what better way to understand this, than listening to real superfans (whose influence reaches thousands of others like them) learning what motivates them, and how they spend their time, on and offline, building communities around their love for music. And with so many perks offered by artists and companies, it’s never been better to be a fan!
We Demand
Friday, March 16
12:30pm – 1:30pm
Austin Convention Center
Room 15
Music Festivals are one the most desirable platforms for artists to reach massive audiences. Latin American bands and artists have a hard time getting their names in festivals such as Bonnaroo, Outside Lands and Coachella. What can Latin American artists and managers do to land a spot in big music festivals? Learnings from managers, bookers and three main things you should know from the band´s perspective on how to get booked.
Brain Productions
Saturday, March 17
3:30 – 4:30pm
Austin Convention Center
Room 17 B
9:30am:
A Better World: Next-Gen Tech for Social Good
• Sarah Potts, Thorn
• Royce Wells, Comrade
• Kilian Moote, KnowTheChain
11:00am:
The Real Thing: Machine Learning and Coca-Cola
• Thomas Stubbs, Coca-Cola
• Mars Cyrillo, CI&T
• Jennifer Kite-Powell, Forbes
12:30pm:
Innovation Lessons from Fintech Frontlines
• Allison Landers, Prudential
• Mars Cyrillo, CI&T
• Thelton McMillian, Comrade
2:00pm:
Getting to Yes: Innovation in Regulated Industries
• Kristy Brandon, Comerica Bank
• Jennifer Hayoun, Marina Maher Communications
• Carrie Sloan, Johnson & Johnson
• Young Pham, Comrade
3:30pm:
A New Leadership Model for the Digital Age
• Swan Sit, Revlon
• Bruno Guicardi, CI&T
5:00pm:
The Lean Digital Revolution: Speed at Scale
• Brian McSweeney, Standard Industries
• Jason Lambert, AB InBev
• Renee Pearson, Kimberly-Clark
• Leonardo Mattiazzi, CI&T
Kito Siqueira is a musician and sound producer from São Paulo, Brazil, founder of Satelite Audio, the most awarded music and sound production company in Brazil. Winner of more than 27 Lions and 11 Clios, plus many international awards.
In 2015, Satelite was one the most award music and sound company in the world, wining the first Gran Clio- Leica in audio category for a brazilian company and the first ever Film Grand Prix in Cannes Lions. His clients are among the best agencies and companies on the advertising market, such as Nike, Leica, VW, Ford, Getty Images, Honda, Coca-Cola,etc.
Wednesday, March 14
2:00 pm
+ See more
Areas of expertises: Visual Design, Ux Design, team management.
A professional with 10 years of experience in digital products, has worked on global advertising agencies as FCB, Y&R and Ogilvy & Mather with big brands like coca-cola, ibm, Nestlé, HP. Cannes lion winner in the mobile category with a project for IBM that made it possible for people to talk to works of art and to get close to art by an app with IBM Watson. Currently working with Itaú Unibanco, the largest bank in Latin America with more than 50 million customers, designing digital experiences for 7 million digital users.
Monday, March 12, 2018
2:00 pm
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A professional with more than 8 years of experience in marketing and communication strategy who is eager for new experiences and knowledge, and believe that those two are intrinsically connected.
For that reason I have shaped my career in order to experience different environments: I have worked on strategy and engagement related projects @ agencies (Sapient Ag2, Ogilvy and RAPP), non-profits (UNESCO and Humana People to People), and startups (Glispa, Libro Buch und Fotoprodukte GmbH, Co.sturando).
Livia GAtti can be helpful if you have needs or projects related to: CRM and Engagement Strategy, Consumer Insights, Digital Plataforms Strategy and Brand Strategy.
Friday, March 10
2:00 pm
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Felipe Amaral is the co-founder and partner at Semente, a company that designs and delivers entrepreneurship education programs focused on creating the capacity to innovate. Semente has supported more than 10.000 entrepreneurs in South America over the last 7 years. Felipe is also the Chair of the Nexus Lab on Entrepreneurship Education. Nexus is one of the largest network of international young philanthropists and impact investors in the world having membership from over 70 countries.
Wednesday, March 7, 2018
3:30pm
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Nossa Chape (World premiere) - Jeff Zimbalist e Michael Zimbalist - The movie tracks the rebuilding of the Chapecoense football club in Brazil after an airplane carrying the team crashed on November 28th, 2016, leaving all but three of the players dead. Brazil/Colombia/USA.
Neurotic Quest for Serenity (North American premiere) – TOC – Transtorno Obsessivo Compulsivo 2017 Direção Paulinho Caruso/Teo Poppovic – Produção Biônica Filmes
Long Distance Relationship (US premiere) (Namoro À Distância). Directed by Carolina Markowicz. Brazil 2017 – curta
